Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll, inspired by a German doll named Bild Lilli. Barbie was designed to be a teenage fashion model, allowing children to imagine adult roles and futures through play.
The doll quickly became a cultural icon, expanding from a single figure into a vast franchise encompassing a wide range of dolls representing diverse careers, ethnicities, and lifestyles. Barbie's signature look and extensive wardrobe of miniature outfits established her as a reflection of contemporary fashion trends across decades.
Over the years, the Barbie brand has grown far beyond the toy aisle, becoming a multimedia empire. The character has been the subject of books, video games, comic books, and a long-running series of animated films. Barbie has been both celebrated as a source of empowerment and imagination for children and criticized for promoting unrealistic body standards, sparking ongoing cultural conversations about gender, representation, and play.