Barbie is a fashion doll created by American businesswoman Ruth Handler and manufactured by the toy company Mattel, Inc. Launched in March 1959, the doll was inspired by the German Bild Lilli doll and was designed to allow girls to imagine their futures as adult women. Barbie's full name is Barbara Millicent Roberts, and she quickly became a cultural icon, representing everything from career aspirations to fashion trends.
Over the decades, Barbie has been marketed in countless variations, representing a vast array of professions, ethnicities, and styles. The doll has often been at the center of cultural conversations, praised for providing aspirational role models and criticized for promoting unrealistic body standards. In response, Mattel has evolved the brand, introducing more diverse body types, skin tones, and abilities.
Beyond the physical dolls, Barbie has become a massive media franchise, starring in a long-running series of animated films, web series, and television shows. The character is typically portrayed as a kind, resourceful, and multi-talented individual who can take on any role, from a princess to a president, often accompanied by her friends, sisters, and her long-time boyfriend, Ken.