Barbie is a fashion doll franchise created by American businesswoman Ruth Handler and manufactured by the toy company Mattel. The doll was first introduced to the world on March 9, 1959, at the American International Toy Fair in New York City. Handler was inspired to create the doll after watching her daughter Barbara play with paper dolls, imagining them in adult roles. She noticed a German doll named Bild Lilli during a trip to Europe and used it as a basis for the three-dimensional adult-bodied doll she envisioned.
The Barbie doll quickly became a cultural icon, representing a modern, independent woman with a vast array of careers, fashions, and accessories. Over the decades, Barbie has been both celebrated as a symbol of female empowerment and critiqued for promoting unrealistic body standards. In response, Mattel has evolved the brand, introducing dolls with diverse body types, skin tones, and abilities.
Beyond the physical toy, Barbie has expanded into a massive multimedia franchise, encompassing books, comics, video games, and a long-running series of animated films. The brand's enduring popularity has made it one of the most recognizable and best-selling toy lines in history, cementing its place in global pop culture.