Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched on March 9, 1959. Created by businesswoman Ruth Handler, the doll was inspired by a German doll named Bild Lilli. Handler recognized the potential for a three-dimensional adult-bodied doll that would allow girls to imagine their futures, moving beyond the baby dolls that dominated the market at the time.
The doll debuted at the American International Toy Fair in New York and became an immediate commercial success, establishing Mattel as a major toy manufacturer. Barbie has been an important part of the toy fashion doll market for over six decades, evolving through countless careers, fashions, and companions. The brand has expanded into a media franchise including films, television series, web series, and video games.
Barbie's cultural significance is immense. She has been both celebrated as a reflection of female empowerment and criticized for promoting unrealistic body standards. Over the years, Mattel has introduced more diverse dolls representing different body types, skin tones, and abilities, reflecting changing social values. The doll remains one of the most recognizable and enduring toy brands in the world.