Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched on March 9, 1959. The doll was created by businesswoman Ruth Handler, who was inspired by a German doll named Bild Lilli. Barbie has been an important part of the toy fashion doll market for over six decades and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle.
Barbie was introduced as a teenage fashion model, but over the years she has been given many careers, from astronaut to president. The doll's full name is Barbara Millicent Roberts, and she hails from the fictional town of Willows, Wisconsin. Barbie has a vast array of friends, family, and pets, including her long-time boyfriend Ken, her sisters Skipper, Stacie, and Chelsea, and her best friend Midge.
Since her debut, Barbie has become a global cultural icon, representing both an aspirational figure and a subject of debate regarding body image and gender roles. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. The brand has expanded into a media franchise including films, television series, web series, and video games.