
What Price Hollywood? is a 1932 American pre-Code drama film directed by George Cukor, marking an early and significant entry in the "A Star Is Born" narrative lineage. Starring Constance Bennett as an aspiring actress and Lowell Sherman as the alcoholic director who discovers her, the film explores the corrosive effects of fame and addiction in Hollywood. The story follows Mary Evans, a Brown Derby waitress whose chance encounter with the inebriated but influential director Maximillan Carey catapults her to stardom, even as his own career and life spiral downward due to his drinking.
The film is notable for its sharp, cynical look at the film industry's machinery, from the absurdity of premieres to the fickleness of public adoration. George Cukor's direction balances melodrama with satirical bite, and the performances, particularly Sherman's self-aware turn as a man fully conscious of his self-destruction, lend the film a raw, tragic power. The screenplay, adapted from a story by Adela Rogers St. Johns, is filled with authentic Hollywood details and a surprisingly modern, unsentimental tone for its era.
While not a direct adaptation, What Price Hollywood? is famously the uncredited template for the 1937 film A Star Is Born and its subsequent remakes. Producer David O. Selznick, who worked on this film at RKO, later produced the 1937 version at Selznick International Pictures, borrowing the core plot so heavily that RKO threatened a plagiarism lawsuit. The key difference is that the 1937 film and its remakes center on a romantic marriage between the rising star and the fading one, whereas in this original, their relationship is a complex but platonic friendship, making the director's downfall a story of mentorship and self-sabotage rather than marital tragedy.