Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched on March 9, 1959. The doll was created by American businesswoman Ruth Handler, who was inspired by the German Bild Lilli doll. Barbie has been an important part of the toy fashion doll market for over six decades and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle.
Since her debut, Barbie's fictional universe has expanded to include a vast range of dolls, accessories, friends, and family members. The brand has grown far beyond the toy aisle, encompassing a massive media franchise that includes animated films, television series, web series, video games, and books. Barbie is often portrayed in these stories in a wide variety of careers and fantasy roles, from a princess and a mermaid to a rock star and an astronaut.
The Barbie brand is a global cultural icon, symbolizing both the aspirations and the controversies surrounding modern femininity and consumerism. The doll's continued evolution reflects changing societal norms, and the character's many film and television adventures have introduced her to new generations of fans, making her a perennial figure in children's entertainment.