Barbie is a fashion doll franchise created by American businesswoman Ruth Handler and manufactured by Mattel. Introduced on March 9, 1959, the doll was inspired by the German Bild Lilli doll. Barbie was designed to allow girls to imagine adult roles, filling a gap in a market dominated by baby dolls. The doll quickly became a cultural icon, known for her extensive wardrobe, accessories, and evolving careers.
Over the decades, Barbie has expanded far beyond a single doll into a massive multimedia franchise. The brand includes a wide range of dolls representing diverse ethnicities, body types, and professions, as well as friends, family members like her sisters Skipper, Stacie, and Chelsea, and her counterpart Ken. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line.
Barbie's cultural significance is immense, sparking both admiration for promoting female independence and criticism for perpetuating unrealistic body standards. The franchise has adapted to changing times, launching animated films, television series, web content, and a major live-action film, cementing its status as a lasting and adaptable piece of global pop culture.